Happy Jetting!

Jet Blue has a snappy new campaign and slogan courtesy of JWT in New York, and it is a happy one indeed.

I like this campaign, it's upbeat, colorful, has cool type and cute schwooshes and swoops - it manifests Jet Blue as a young and quirky brand. Much different from the previous mood of cool sophistication. The print campaign is done with stock so far. Susanne Walstrom contributed this image - a happy dancing couple.